Radio Advertisement Research

I wanted to do further research into radio advertisements by analysing different styled radio ads. This radio advert for Yell is very different to the Alton Towers radio advertisement as they have created this in a way that the audience and the listeners will remember the advert and get it stuck in their head. '118 24 7' is the number that they are advertising, because of this they need to get the audience to remember the number in order for them to ring it so they have used the technique of turning the advertisement into a song. I find this to be a very successful method as it will most definitely catch the attention of the listeners and get it stuck in their head. It is a simple and catchy tune so whenever they hear it the listeners will automatically know what advert it is being played. Although i find this method to be most successful when creating a radio advertisement, I don't think it will be suitable for a newspaper radio advertisement as the only thing the audience needs to remember in my radio advertisement is the name of the newspaper. I think the most suitable option for creating my own radio advertisement is to write a catchy script with a repetitive tag line to make the audience get familiar with the name of the newspaper.