The Guardian Newspaper Advertisements

These images are the advertising posters for the Guardian. As you can see they stick to the same colours and style throughout. These colours are consistent throughout each product that the Guardian produces including their newspaper. This makes it much easier for the readers to identify that the products are for The Guardian. Although these posters are very simple, they are highly effective as the bright colours and designs that are used are eye catching and interesting, which will attract the audience to read and buy the newspaper.
The Guardian use strong words like 'listen', 'decide', 'facts' and 'opinions', to attract readers. They also use inspirational sentences letting the readers know that everybody has an opinion and you can agree and disagree with anything you want to.
The guardians advertisements are very powerful through the use of words. It shows that they are very confident in their writing and they don't need big dramatic advertising posters to attract readers, they just need confident and successful words to let them know that their newspaper is very intellectual and full of different views to make them want to buy and read their newspaper.
It is a very effective and successful way to attract readers by keeping the design and layout simple but making a powerful statement that the readers can agree with.