Planning my Newspaper Advertising Posters

Ideas for my advertising posters

Idea 1

• College related
• Student related
• Suitable for a free newspaper - state that it is free - attract more readers
• Maybe similar to the metro's advertising posters
• Use eye catching colours to make it stand out
• Keep it simple but effective, not to over crowded and hard to read
• Think of a successful quote to attract the audience and advertise newspaper
• Include logo so its easily recognised as it is a new newspaper

Idea 2

• Ransom note style - catchy phrase/quote to attract more readers
• simple/modern/effective
• Include logo so its easily recognised as my newspapers advertisement
• Stick to same colours for advert as the colours of my newspaper so it is consistent and easier to recognise.
• Photograph of newspaper?
• Some sort of photograph?
• Make it relate to students or college
• Suitable for a free newspaper - state that it is free - attract more readers

Idea 3

• Make a cartoon version of my newspaper,
• Relates to young people and students
• Stick to the same colours as my newspaper
• Simple and not to overcrowded
• Similar to The Metro's advertisements as they are simple but effective
• Catchy and clever phrase/quote to attract more readers.
• Suitable for a free newspaper - state that it is free - attract more readers
• Include newspaper logo to make it obvious for the readers what the poster is advertising

Idea 4

• Simple layout
• Similar to The Suns advertisement
• Big bold catchy, persuasive words to attract readers.
• Photographs in the background of students, college related material
• Suitable for students/college
• Modern to attract more young people
• State that it is a free newspaper to attract more readers
• Use same colours as the newspaper colours to make it easily recognised and make it consistent throughout.
• Include newspaper logo to make it obvious for the readers what the poster is advertising

The Metro Newspaper Advertisements

just pick it up, laid back, simple advertisements for simple reading

The Sun Newspaper Advertisements

The Sun use a completely different technique and effect to attract the readers than The Guardian do. Instead of keeping the background plain and simple and using colourful shapes to attract the audience, The Sun uses photographs of successful sports related men to attract the audience to read as the sun is mostly aimed at males and they base most of their stories around sports. Their advertising posters are, visually, very interesting and persuasive and they cleverly use images of celebrities and sportmen and persuasive language to attract their target audience to purchase their newspaper.
As well as The Guardian, The Sun also use powerful words as a technique to attract readers, except The Sun do it in a completely different way than The Guardian. Instead of using persuasive words and phrases that will attract the audience by letting them know that everyone has an opinion and everybody can have their say, The Sun advertises its own strong opinions: 'Big opinions every day'. They are informing the audience that their newspaper is opinionated on gossip as well as news.
One of their advertising posters is a receipt with the contents of their newspaper set out like a shopping list and stating that their newspaper is only 30p. After researching and looking at this advertisement it shows that its target audience is males and will not attract females as there are no contents inside this newspaper that will be relevent to or attract a female audience.
Overall, this newspaper also uses persuasive and effective techniques and although they're very different to the techniques used by The Guardian, they would attract their target audience well.

The Guardian Newspaper Advertisements

These images are the advertising posters for the Guardian. As you can see they stick to the same colours and style throughout. These colours are consistent throughout each product that the Guardian produces including their newspaper. This makes it much easier for the readers to identify that the products are for The Guardian. Although these posters are very simple, they are highly effective as the bright colours and designs that are used are eye catching and interesting, which will attract the audience to read and buy the newspaper.
The Guardian use strong words like 'listen', 'decide', 'facts' and 'opinions', to attract readers. They also use inspirational sentences letting the readers know that everybody has an opinion and you can agree and disagree with anything you want to.
The guardians advertisements are very powerful through the use of words. It shows that they are very confident in their writing and they don't need big dramatic advertising posters to attract readers, they just need confident and successful words to let them know that their newspaper is very intellectual and full of different views to make them want to buy and read their newspaper.
It is a very effective and successful way to attract readers by keeping the design and layout simple but making a powerful statement that the readers can agree with.

Completed Second Page of Newspaper

Completed Front cover of Newspaper

Finished Draft Newspaper Second Page

This is the finished draft of the second page of my newspaper. As well as the front cover I will have to change the advertisement across the bottom of the page as I have used an existing brand. Although I created this advertisement myself, for copyright reasons I will not be able to use it so I will have to make up my own advertisement for the bottom of the second page.
As well as the advertisement, I think to make my newspaper more successful and effective I should experiment with the layout of the story i have included. To make it look readable and not too boring I think I should put the content of the story into columns, this should make my newspaper look more like a successful professional product.

Finished Draft Newspaper Front Cover

This is the finished draft of the front cover of my newspaper. For the completed product I will have to change the advertisement in the top right hand of the page as I have used an existing brand. I used a Topshop advertisement so I could see what my newspaper would look like when completed before I create my own advertisement. I think it looks successful although I think the advert needs a little bit of colour included into it as it looks to plain and simple.

Construction

Over the past 3 weeks I have been constructing the front page and the second page of my newspaper. As I had originally created designs for the layout of my newspaper, I used the layouts that were most successful with the target audience when holding a focus group. Next I had to decide the colours I was going to use, I tried out a few different colours to see what worked best and looked professional and eye catching. I decided to go with teal, black and white. I have used these colours consistently throughout the two pages of my newspaper as they are the colours that will relate my newspaper.
From analysing the newspaper The Metro, I stated that I really liked the way that the contents on the front page where identified by having their own colour for each of the topics. I decided to take this idea and use it on my newspaper by using pink for 'fame', blue for 'sports', green for 'local news' and purple for 'fashion'. These colours will also be used inside the magazine identifying the topics as they do on the front page. On my second page of my newspaper I have written a story relating to fashion so I have used purple for the background of the heading so that the audience can relate it to the topic fashion as it does on the front page.
I have used the same font styles throughout the newspaper so that it is consistent. I have used Impact for my headings and masthead of the newspaper, and used Calibri for the information and stories in my newspaper.
As it is a free newspaper, I have had to include a lot of advertisements. All of these advertisements that I have included in my newspaper I have created myself using photoshop and paint. I wanted them to look as realistic as possible so I tried to use a similar style and font for my advertisements as the actual advertisements are without plagiarising. Also each of the photographs and images I have used I have taken myself for the project.
For the masthead of my newspaper, I thought of a couple different names that would be relevant but the one that I chose to use was 'Liverpool Today' as it is a daily newspaper and it is distributed throughout Liverpool, i thought it had the most relevance to the actual newspaper.