A2 Media Toni Lynn
Monday, 24 January 2011
Evaluation
Link to my Prezi:
Tuesday, 18 January 2011
Radio Advertisement
- It relates to the other two products I created.
- It is simple but effective.
- The background music I used is suitable for the target audience.
- The background music is also suitable for the script I created.
- The script is interesting and spoken with enthusiasm.
- Appeals to younger people - target audience of my newspaper.
Monday, 17 January 2011
Radio Advertisement Script
Music starts intro -
Music fades into background -
'Listeners,
If you want
Sport, fashion, local news, music and celeb gossip,
You know what you have to do.
Liverpool today,
Liverpool's newest student newspaper.
Pick it up for free at your local college!
Liverpool today,
Pick it up now!
Music fades back in -
Music fades out.
Tuesday, 4 January 2011
Planning Radio Advertisements
I've decided I want to stick with the same information and the same style for each product I construct. For the poster campaign I included the newspaper logo to make it obvious for the readers what the poster is advertising, so for the radio advertisement I will include the newspaper name so that the three products are all linked together. I also used the same colours and same information on my poster campaign that I used on my newspaper, so for the radio advert I will use the same text i used on my poster campaign so that the three products relate with each other.
Ideas
As I want my three products to link together and relate to each other, I came up with the idea of using the text on the poster campaign for my radio advert. As this is only a small amount of text I will have to expand the information and add more text to make my radio advert long enough and a reasonable time of under 30 seconds.
The text i have planned to use is:
'Listeners,
If you want sport, fashion, local news, music and celeb gossip,
you know what you have to do.
Liverpool today,
Liverpool's newest student newspaper.
Pick it up for free at your local college!
Liverpool today,
Pick it up now!
Radio Advertisement Research
I wanted to do further research into radio advertisements by analysing different styled radio ads. This radio advert for Yell is very different to the Alton Towers radio advertisement as they have created this in a way that the audience and the listeners will remember the advert and get it stuck in their head. '118 24 7' is the number that they are advertising, because of this they need to get the audience to remember the number in order for them to ring it so they have used the technique of turning the advertisement into a song. I find this to be a very successful method as it will most definitely catch the attention of the listeners and get it stuck in their head. It is a simple and catchy tune so whenever they hear it the listeners will automatically know what advert it is being played. Although i find this method to be most successful when creating a radio advertisement, I don't think it will be suitable for a newspaper radio advertisement as the only thing the audience needs to remember in my radio advertisement is the name of the newspaper. I think the most suitable option for creating my own radio advertisement is to write a catchy script with a repetitive tag line to make the audience get familiar with the name of the newspaper.
Radio Advertisement Research
After I had completed my poster campaign I had to research into radio advertisements in order to create a successful radio advertisement of my own. Here is one of the radio advertisements I found on YouTube advertising Alton Towers Scarefest.
They have used a male voice over for the start of the advertisement talking about a ride in Alton Towers, that then fades out and a creepy tune starts in the background as another male voice over speaks in a spooky accent. I find this to be effective and suitable for an Alton Towers advertisement as it should be spooky and scare the audience due to the thrill that you get in Alton Towers on the rides. This method is effective as it relates to Alton Towers, I think this style of advertisement would be suitable for when i make my newspaper radio advertisement as it is persuasive and interesting and will attract the audiences attention.